Your monthly giving program isn't growing because you don't know where it's breaking. 

You know you need more monthly donors. You just don't know where to start. 

The Monthly Giving Audit shows you in 5 minutes. 
 
Find out:
Where you're missing out on donors 
The exact fix, ranked by impact 
The one thing to do about it today

Kim started with 30 monthly donors. We did the audit, identified multiple gaps. Made the fixes. Sent emails to her existing donors, and within a couple of months, surpassed 105 monthly donors!

 
Who this is for:
You want donors who stick around, not just show up once. 

Built for EDs, development and fundraising leads running monthly giving with no extra staff, no extra budget, and not a lot of extra time. 
 
If that's you, this is for you.
What happens when you
finally see the gap.

 Kim from SAFE started with 30 monthly donors. We ran the audit, found the gaps, and made the fixes. A couple of months later, she'd surpassed 105!

 Meghan from Roots Ethiopia had a program, but it lacked identity, and growth felt stagnant. She's followed the 5-step framework, and now 47% of her donor base gives recurring, with $150k in annual recurring revenue! 

These results? Happened because they knew where to look.
You've been told (or thought) the reason your monthly giving program isn't growing is one of these:

You need more time to build it. 

 

You need more staff or budget.  


You need a bigger donor list. None of those are the real problem. 


The real problem is that one of the 5 steps of your monthly giving program is broken, and you can't fix what you can't see.


The sector is leaving $20 billion a year in recurring giving on the table. (GivingTuesday Data Commons) Because most organizations lose 70–80% of their donors every year and have no idea which step costs them the most. 

The fix isn't working harder. It's knowing exactly where to look.
The only audit built around the framework that builds monthly
giving programs.
In 5 minutes, you'll have:

The specific step(s) where your donors are dropping off, so you stop patching the wrong hole 

A prioritized list of the exact fixes your program needs, ranked by impact, not by how much work they take 

Clarity on whether you're pre-launch, stalled, or growing, and the one lever that changes each situation 

Direct actions you can take today that move your program forward without starting from scratch 

The language to bring to your ED or board that makes the case for monthly giving with data, not just conviction 

A score across all 5 steps so you know at a glance where you're strong and where you're bleeding
Built by someone who has been
in the room with you.

I've spent the last 10 years helping nonprofits build monthly giving programs from scratch. Organizations that went from 30 monthly donors to 105 in a matter of months, not because they worked harder, but because they finally had a system and knew exactly where to focus. 

I built this audit because I kept hearing, " I just don't know where to start," and they had no idea which step was costing them the most. 

I'm Dana Snyder. Founder of Positive Equation. Author of The Monthly Giving Mastermind. Host of the Missions to Movements podcast. 

This isn't a generic diagnostic. It's the exact lens I use with every organization I work with. Now available for $27.
Ready to grow your recurring revenue?
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Add this for $17: Send This to Your List This Week
You'll know your gaps in 5 minutes. This is the next thing you'll want to do - make the ask.

Already using AI to write your fundraising emails? If they're coming out flat or generic, it's not you; it's the prompt. This add-on gives you a 3-part email sequence, one for one-time donors, one for people who've never given, and one for volunteers, built on the identity-first language taught inside Monthly Giving Builder. 

It's the same framework that gets donors to see themselves as monthly givers, not just people asked for money. Drop the prompts into whatever AI tool you're already using, and answer a few questions to make it yours!
Add to cart$17.00